Do you sell products on a webshop? Then you will need to package and ship these products to the consumer. Running an e-commerce business is much more than just developing a webshop and launching a successful advertisement. When a consumer places an order, the products in the order need to be collected and packaged. To package an order, you must have the necessary packaging materials! Here, we will outline the importance of packaging materials.
Packaging Materials
In order to deliver an order to the consumer, a package must travel a long journey with several stops along the way. Therefore, a package must be properly packaged; otherwise, there is a risk of damage. Is the damage your fault? In many cases, no! That doesn’t mean you should avoid damage prevention. By using the right packaging materials, you can better protect the products. Packaging a small and fragile product in an incredibly large box will cause the product to be tossed around. The risk of damage is significant. This leads to returns, unhappy customers, and time loss. Are you packaging a small product in a large box? Then you’re wasting a few cents! The size of the box determines the cost. So ensure you have a variety of boxes and other packaging materials to optimize the packaging process.
The right packaging materials ensure that you can pack your products faster and more efficiently. This way, you can handle more orders in less time, without increasing costs.
Filler Materials
When packaging products, it’s unlikely that a product will fit perfectly in a box, even though you’ve selected the most suitable box. However, you should avoid allowing the product to move around in the box to prevent damage. You need to fill the box with filler materials. We’re talking about paper, packing peanuts, wood wool, bubble wrap, paper cushions, packaging foam, and so on.
Additionally, filler materials provide an excellent way to protect fragile products even more. Are you selling glass bottles? Then you can provide extra protection for the bottles. Filler materials should not be overlooked because they are crucial in ensuring the products arrive in perfect condition.
Packaging Materials and Product Experience
What many entrepreneurs underestimate is the impact of packaging materials on product experience and purchasing behavior. Are you using plain brown boxes and standard product packaging? Then you’re missing out on a powerful advertising medium! Studies show that consumers instinctively buy based on color, shape, and familiarity. A consumer should recognize which brand or product they have in hand just by the packaging. Custom packaging is more expensive, but it will positively influence your customers, increasing the chance they’ll make a repeat purchase or recommend your products to family, friends, and acquaintances. This way, you can differentiate your business from the competition.
Is it really that important? Let’s give an example. ‘Unboxing’ on YouTube is hugely popular. Famous vloggers receive packages from certain brands. They unpack the packages and discuss the products. The outer box of a specific brand is always in view while the vlogger takes product after product out of the box. For example, we can highlight Zalando. You can immediately recognize a Zalando box by its color and pattern. Torfs also uses packaging that is instantly recognizable.
In short, packaging is an excellent opportunity to gain brand awareness and add value to your brand. Do you want to have custom packaging developed that will strengthen your brand position? Contact Digital Natives, a partner of Webship!
Packaging Materials and a Fulfillment Partner
Are you wondering if you are specialized in packaging and shipping products? Then you can always rely on a fulfillment partner. A fulfillment partner ensures your orders are picked, packed, and shipped quickly and professionally. You also benefit from the scale advantages that the fulfillment partner has with suppliers of packaging materials and shipping partners. Would you like to engage a fulfillment partner? Then contact Webship or use our cost calculator to determine your all-in fulfillment price.
