Highlands was founded in February 2025 with a clear mission: to create durable, characterful leather travel bags that last for generations. From backpacks to crossbody bags – each item in their collection reflects timeless design, craftsmanship, and a sense of adventure. At Highlands, it’s not just about bags; it’s about stories inspired by the mystique of highlands around the globe.
From idea to character-driven brand
Though still young, Highlands has built a strong foundation. The focus is entirely on direct online sales and developing a loyal community around the brand’s story. Currently, they deliver in Belgium, the Netherlands, and Germany, with plans to expand step by step. Each model carries its own name and story, making the collection even more personal.
Fulfilment as a strategic choice
From day one, Highlands chose to outsource logistics – a deliberate decision to avoid operational stress and stay focused on brand growth. “We quickly realized that a strong logistics partner is essential. Not just for the process, but for the overall customer experience,” they explain.
After comparing several providers, Highlands found the ideal partner in Webship. What convinced them? “Transparency, engagement, and the flexibility they offer to young brands. Webship provided a tailored approach – it gave us immediate confidence.”
Growing professionally, with peace of mind
The partnership started at launch, with smooth onboarding thanks to clear communication and technical support. “Webship brings us calm and structure. Everything is handled correctly, allowing us to fully focus on marketing, brand storytelling, and customer relationships.”
They now use Webship Online seamlessly: “It took a little getting used to, but with the support we received, we quickly got a clear overview of orders, stock, and deliveries.” One improvement they’d like to see? “More customization options for smaller quantities. But overall, we’re very satisfied.”
Would they recommend Webship to other brands? “Definitely. Webship is a reliable partner for brands that want to grow professionally while staying flexible. They’re efficient, supportive, and genuinely human. That makes all the difference.”
