The e-commerce sector is growing rapidly. More and more people are shopping online, leading many brands to launch their own webshops. This means increasing competition. If you manage an online store, you must find ways to attract shoppers to your website. Once they are there, you need to keep them engaged and make sure they return! There are various strategies, such as discounts, to achieve this, but product photos are often overlooked. Yet, professional product photos are essential for a high-quality webshop!
Product photos grab attention
A picture is worth a thousand words. A well-known cliché, but absolutely true: people remember 80% of what they see and only 20% of what they read. Online shoppers often want to make their purchases quickly. The more informative the product photos are, the faster the product will end up in their cart!
In a physical store, customers can touch and closely examine products. Online, that’s much more difficult. The first thing an online shopper sees is the product images. They must tell the entire story of the product. That’s why it’s crucial to photograph your products from multiple angles and upload high-resolution images to your webshop. This helps customers trust that the product’s color, texture, dimensions, and other details are accurate. It also prevents misunderstandings and returns, saving costs in the long run!
Good product photos increase conversion rates and boost customer confidence in your business. On the other hand, poor-quality images can drive potential buyers away.
Tips
Here are some key tips to keep in mind when taking your own product photos:
✔️ Capture the product from multiple angles
✔️ Highlight important details
✔️ Ensure colors match the real product
✔️ Use a clean, neutral background
✔️ Include lifestyle images
Despite these tips, creating high-quality product photos isn’t easy. You need to invest in a camera, lighting equipment, a background, editing software, and more. Plus, taking and editing images requires time. For instance, using different image sizes can make your webshop look unprofessional. That’s why it may be a good idea to collaborate with a professional photography service. Strong product images create a stronger brand image!
Product photos are useful beyond your webshop!
Should I invest in product photos if they will only be shown on my webshop? The answer is YES! Investing in professional product photography is essential. However, you can use these images for much more than just your webshop. Think about social media, advertisements, printed materials, brochures, flyers, and more. You’ll no longer have to search for a high-quality image to use in your marketing materials.
Webship & product photography
It’s clear that professional product photos are indispensable for any webshop. The investment pays for itself through increased conversion rates. Do you want high-quality product images for your store? Contact Webship via hallo@webship.be! Webship is much more than a traditional fulfillment partner. We don’t just handle the picking & packing of your orders—we offer various additional services, including product photography. Webship has a photobox for small items and a photo studio for larger products. Our software makes post-processing easy, allowing us to provide not only sharp images but also competitive prices!
Want to learn more? Visit our product photography page.
