For many entrepreneurs, the step toward fulfilment isn’t an obvious one. Why? Because fulfilment is still an unfamiliar concept, often associated with additional costs. A fulfilment center takes over your logistics process — handling stock management, quality control, incoming deliveries, and order processing.
Of course, this comes with costs! But many of these are expenses you’d also incur on your own — like purchasing packaging materials or shipping labels. You’ll also pay rent for the space your products occupy in the fulfilment warehouse. A cost? Yes, but often much lower than renting an entire warehouse when you’re only using part of it. You’ll also pay for processing deliveries and orders. Many think doing it themselves saves money, but don’t forget — your own time needs to be paid for too!
In short, fulfilment is still a cost, but when you compare all the parameters, it turns out surprisingly affordable. And when you partner with a fulfilment center, many new opportunities arise. Let’s take a look at a few.
Fulfilment gives you more time
A fulfilment center takes care of your entire logistics process. As a webshop owner, you may spend your evenings packing orders, then rushing to the post office. Only then can you start your admin work. Sound familiar? When logistics are outsourced, you suddenly have time to manage your admin more precisely — leading directly to increased revenue as you can respond to customers more quickly.
Focus on your marketing strategy
Outsourcing your logistics frees up time for other important things — like refining your marketing strategy. A well-developed marketing plan can give a serious boost to your brand awareness and order volume. Social media campaigns, influencer collaborations — these can all add significant value to your webshop.
Bring your new ideas to life
Have lots of ideas to grow your webshop? Fulfilment gives you the time to bring them to life. That extra time can go toward optimizing your marketing — but also toward developing new product ideas or services.
Process more shipments with fulfilment
If your webshop is thriving, you’re likely dealing with more orders — which means more time spent processing them. Many webshops struggle to handle this efficiently. Your strength lies in your product knowledge, not logistics. Fulfilment centers, however, are experts in this field. With efficient flows and modern WMS systems like Webship Online, they can process more orders in less time. And with fewer errors. A win-win!
Fulfilment and sustainability
Many webshops are committed to sustainability. But alone, your impact remains limited. Fulfilment can help amplify your efforts. At Webship, we use biodegradable packaging materials — but we go further. Together with our clients, we support the OOOT (One Order, One Tree) project. For every order that leaves our warehouse, we plant a tree. Discover more at https://ooot.eu/.
Benefit from economies of scale
As mentioned, fulfilment comes with a price. Packaging and shipping costs will appear on your invoice. But you’d face those costs even without fulfilment — often at a higher rate! Why? Fulfilment centers handle large volumes and negotiate better prices. As a fulfilment customer, you benefit directly from these economies of scale.
Is fulfilment music to your ears?
Do you see the opportunities fulfilment has to offer? Then it’s time to consider outsourcing your logistics. And there’s no need to look far! At Webship, we handle standard products, food, and even organic products. We always provide the right solution to take your logistics off your plate. Feel free to contact Webship for a no-obligation conversation — or calculate your all-in fulfilment price using our pricing calculator.
