As an entrepreneur, you’re always looking for ways to increase your revenue. Many businesses offer their products through their own webshop. But there are other channels to sell your products. Think of online marketplaces like Bol.com and Amazon. These platforms connect retailers and consumers. As a small webshop, these marketplaces offer huge opportunities because you can ride along on their success. But how can you connect your inventory management and logistics to such a marketplace? An extra sales channel also means more administration. With Webship, you can automate this process.
Why Bol.com?
The real question is: why not? There are many reasons to use Bol.com as an additional sales channel. Here are a few:
Selling on Bol.com is easy: Nowadays, selling your products on Bol.com is simple. At Webship, we offer plug-and-play solutions to connect your webshop to Bol.com. In some cases, you don’t even need a webshop. Most of the work is done for you.
You know exactly what a sale costs: When you sell something on Bol.com, you pay a fixed fee and a set percentage of your revenue. You pay per sale, so the platform takes a slice of your margin. However, you know in advance how big that slice is—unlike with Facebook Ads or SEA, where you can spend a lot without generating any conversions.
Huge reach: Bol.com is a very popular marketplace. Consumers find their way there quite easily. This gives you access to a much larger audience than you would have through your own webshop.
If you don’t, your competitors will: Selling on marketplaces is extremely popular. If you don’t do it, your competitors will! It’s better to compete with yourself (webshop vs. Bol.com) than with other sellers.
Bol.com allows for customer loyalty: Many people think that selling through a platform like Bol.com means you can’t build your own customer base. That’s partly true, but there are tricks to turn marketplace buyers into your own webshop customers. For instance, you can include a flyer or discount code for your own site in every order. That way, customers may order directly from your webshop next time.
How to sell on Bol.com?
You can easily connect your webshop to Bol.com with the right tools. With the Bol.com-WooCommerce plugin from Woosa, your WooCommerce products are automatically published to the marketplace. You can also extend this integration with a modern inventory management system like Webship Online. This way, all your orders are collected in one system, allowing you to track the entire process consistently.
This also opens the door to fulfilment. You can outsource your logistics to a fulfilment partner like Webship. They will manage your inventory, pick & pack your orders, and ship them. In short, you hand over logistics to a professional, which improves your webshop quality and lets you focus on business growth.
I want to sell only via Bol.com!
As a fulfilment center, we have multiple clients who exclusively sell their products on Bol.com. These orders still need to arrive in our warehouse, and new products need to be listed. That’s why Woosa and Webship have developed a special integration. This connection between Bol.com and Webship Online costs €49/month. With this link, you don’t need a webshop, and you can still enjoy the benefits of a smart inventory system. You can manage everything from one central place: products, stock, purchase orders, sales orders, shipping methods, etc.
Automatically list products from Webship Online to Bol.com
Want to add a new product to your offering? Just create it in Webship Online, and the system will make sure it appears on Bol.com. Note: you must have a valid EAN13 barcode.
Conclusion: With Webship Online, you can neatly manage your inventory and automatically list new products on Bol.com.
Interested in selling on Bol.com and looking for a fulfilment partner and modern inventory system? Contact Webship at hallo@webship.be.
