Meaning of e-Fulfilment

E-fulfilment is the complete process of receiving, processing, storing, packing, shipping, and returning online orders for e-commerce businesses and online shops.

In this article, we discuss the meaning of the word “e-fulfilment” and delve deeper into its relevance within the e-commerce sector.

Definition of E-fulfilment

E-fulfilment encompasses the entire spectrum of activities required to efficiently and effectively process online orders. It is a crucial component in e-commerce as it bridges the gap between the online shopping experience and the physical delivery of products to customers.

Efficient Order Processing

One of the core activities within e-fulfilment is order processing. This includes receiving orders from the online store, checking the availability of products (either manually or automated), picking the orders, and selecting the most suitable shipping method. The aim is to guarantee swift and accurate order processing, resulting in satisfied customers and a smoothly operating online store.

Inventory Management and Storage

Effective inventory management is essential for the success of an e-commerce business. What is in stock needs to be sold as quickly as possible, and what’s not in stock should not be sold. E-fulfilment companies ensure that the inventory levels of online stores are up-to-date and accurate, and that storage space is used efficiently. This includes storing products in a secure and organized manner (possibly taking into account regulations and legal rules), tracking inventory levels, and preventing shortages or surpluses.

Practical example: An online store selling electronic gadgets partners with Webship for inventory management. Our fulfilment center ensures that products are stored in a secure and organized manner, and that inventory levels across various linked sales channels (e.g., their own online store and the Amazon marketplace) are always up-to-date.

Packaging and Shipping

Another important aspect of e-fulfilment is the careful packaging and shipping of products. The goal is to ensure that products arrive at the customer’s location in perfect condition. This includes choosing the right packaging, meticulously packing the products, and selecting the most suitable shipping method to guarantee fast and safe delivery.

Practical example: An online store sells fragile ceramic pots. Webship ensures that each pot is carefully packed with protective material to prevent damage during transit. Subsequently, the order is shipped with a reliable carrier specialized in transporting fragile goods.

Returns and Customer Service

Handling returns and providing customer service are important (optional) services within a fulfilment company. A good return policy and efficient handling of returns can increase customer trust and contribute to the success of an online store. E-fulfilment companies can also provide customer service, such as answering questions about orders, shipping, returns, and product information (also known as first-line support).

Practical example: A customer wants to return a piece of clothing because it doesn’t fit. Webship assists the customer in the return process, receives the returned product, and ensures that the inventory in the online store is updated. At the same time, the company answers any customer questions about the return process and the availability of other sizes or colors.


E-fulfilment is a crucial part of e-commerce and online stores because it ensures seamless processing and execution of online orders. By efficiently processing orders, effective inventory management and storage, careful packaging and shipping, and providing returns and customer service, e-fulfilment helps businesses build successful online enterprises and satisfy end customers.

Need a fulfilment partner?

Are you searching for a fulfilment partner to take the logistical burden off your shoulders? Wondering whether it’s more advantageous to outsource logistics rather than investing in setting up your own logistics process?

Contact us today. We’re happy to answer all your questions, and you’re always welcome for a tour of our e-fulfilment center!

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