From idea to character-driven brand

Though still young, Highlands has built a strong foundation. The focus is entirely on direct online sales and developing a loyal community around the brand’s story. Currently, they deliver in Belgium, the Netherlands, and Germany, with plans to expand step by step. Each model carries its own name and story, making the collection even more personal.

Fulfilment as a strategic choice

From day one, Highlands chose to outsource logistics – a deliberate decision to avoid operational stress and stay focused on brand growth. “We quickly realized that a strong logistics partner is essential. Not just for the process, but for the overall customer experience,” they explain.

After comparing several providers, Highlands found the ideal partner in Webship. What convinced them? “Transparency, engagement, and the flexibility they offer to young brands. Webship provided a tailored approach – it gave us immediate confidence.”

Growing professionally, with peace of mind

The partnership started at launch, with smooth onboarding thanks to clear communication and technical support. “Webship brings us calm and structure. Everything is handled correctly, allowing us to fully focus on marketing, brand storytelling, and customer relationships.”

They now use Webship Online seamlessly: “It took a little getting used to, but with the support we received, we quickly got a clear overview of orders, stock, and deliveries.” One improvement they’d like to see? “More customization options for smaller quantities. But overall, we’re very satisfied.”

Would they recommend Webship to other brands? “Definitely. Webship is a reliable partner for brands that want to grow professionally while staying flexible. They’re efficient, supportive, and genuinely human. That makes all the difference.”

Het bericht Customer Spotlight: Highlands – Timeless Leather Travel Bags with a Story verscheen eerst op WebShip e-Fulfilment Belgium.

In 2021, an innovative dog kibble brand was launched with a clear mission: healthy food for dogs that’s also good for the planet. Instead of using meat as a base, the brand consciously chooses insect protein. “It’s not only rich in nutrients but also hypoallergenic—ideal for dogs with allergies—and much more sustainable than meat,” says the founder. The result? A dog kibble that benefits both the animal’s well-being and the environment.

Steady growth in Belgium and the Netherlands

Since its launch, the company has grown steadily. The focus is on the Belgian and Dutch markets, where more and more conscious consumers are choosing sustainable alternatives. “We’re growing quietly,” they say modestly. “But that gives us the space to keep prioritizing quality and truly serve our customers well.”

Like many startups, the founder initially handled all tasks himself, including logistics. “That worked at first, but I quickly realized how time-consuming it was. And during my vacation, I had no solution to keep shipments going. That’s when I knew: something had to change.”

Fulfilment as the logical next step

Through a satisfied customer, he discovered Webship. “The price was right, the interface was simple and efficient, and integration went smoothly. But what really convinced me was the fast and clear communication from the team. I immediately felt I could rely on them.”

The switch to Webship turned out to be surprisingly easy. “Everything was arranged quickly and clearly. I could get started right away without any worries.” Since then, the impact on daily operations has been significant. “I now have much more time for commercial activities, such as marketing and customer relations. That’s where I can really make a difference.”

Webship, your logistics partner

Looking for a partner to take the hassle out of your logistics? Then Webship is the right place for you. We manage your stock, pick & pack your orders, and ship your parcels. This way, you benefit from our expertise and competitive rates. Webship is also a proactive partner, actively thinking along with you about growing your business. Interested? Contact Webship for a no-obligation quote at hallo@webship.be or use our cost price calculator.

Het bericht Customer Story: Bazoef Petfood verscheen eerst op WebShip e-Fulfilment Belgium.

But what does this mean for you as a webshop or e-commerce entrepreneur? We’ve broken it down for you.

What exactly is the PPWR?

The PPWR is a European regulation that replaces the current packaging directive. Unlike a directive, a regulation applies immediately and directly in all EU member states – including Belgium. The law covers the entire lifecycle of packaging: from design and production to collection and recycling.

The goals?

• A circular packaging system in the EU
• Climate neutrality by 2050
• Less waste, more reuse
• Fair competition through harmonised rules

What are the key changes?

There are many, but here are the most important ones:

1. Packaging passport & compliance check

Every packaging must include a compliance declaration showing it meets all the requirements (e.g. composition, recyclability, reusability). This info must be registered in a producer database, with extra obligations for manufacturers, importers, and distributors.

2. Recyclability becomes the norm

From 2027, all packaging will receive a recycling performance grade (A, B, or C).
Note: From 2030, packaging with less than 70% recyclability will be banned.

3. Minimum recycled plastic content

Using plastic in your packaging? Starting in 2030, minimum percentages of post-consumer recycled plastic will apply.
For example: beverage bottles and PET packaging in contact with food must include at least 30% recycled material.

4. Reuse becomes mandatory

Certain packaging types — including e-commerce transport packaging — will be subject to mandatory reuse targets.
For e-commerce: 40% of packaging must be reusable by 2030. Refill systems will also be encouraged.

5. Standardised labels and symbol requirements

Starting in 2027, each packaging must clearly show:

• The materials it’s made from
• How the consumer should dispose of it
• Whether a deposit or reuse applies
• The percentage of recycled content

What does this mean for your webshop?

Review your packaging: Is it recyclable enough? Reusable?
Collaborate with your suppliers: You’ll need material data to complete your packaging passport.
Plan ahead: The deadlines may seem far off, but the impact is big. Early action is key.
Package smartly: By making the right choices, you avoid fines, stay compliant, and strengthen your sustainable image.

Webship is on top of this

As your fulfilment partner, we take our role in the supply chain seriously. We closely follow developments around the PPWR and provide our clients with clear updates and practical support.
This way, your webshop will be fully compliant and ready for the future.

Stay updated via our newsletter or reach out with your packaging and legal questions at hallo@webship.be

Het bericht What does the new PPWR legislation mean for your webshop? verscheen eerst op WebShip e-Fulfilment Belgium.

Having a good idea or a solid business plan is nice, but without the right traits, an entrepreneur will struggle. It’s your character, mindset, and habits that truly determine your long-term success. Successful entrepreneurs rarely stand out due to knowledge alone — it’s their skills and attitude that make the difference.

Every entrepreneur faces setbacks. The difference between giving up and pushing through determines whether you’ll ever see real results. Perseverance doesn’t mean being stubborn — it means learning, adapting, and continuing to try.

Doing the right things every day, even when you don’t feel like it — that’s discipline. Successful entrepreneurs build structure into their day, meet deadlines, and consistently work towards their goals. Discipline often outweighs motivation.

The market is constantly changing. Successful entrepreneurs adapt quickly, seize new opportunities, and turn mistakes into lessons. Those who cling to the past fall behind. Adaptability is the difference between stagnation and growth.

Knowing where you’re headed

An entrepreneur without vision is like a captain without a compass. Successful entrepreneurs have a clear idea of what they want to achieve. They set goals that provide direction and ensure their daily actions contribute to the bigger picture.

Quick wins are tempting, but real growth takes time. Successful entrepreneurs build something lasting, investing in relationships, reputation, and quality. Long-term thinking means daring to build for the future, even if it doesn’t pay off today.

A clear vision helps in making decisions. Not every idea or proposal deserves your time. To be successful, you must be willing to focus and set priorities. Saying no is sometimes more important than saying yes.

You never do it alone

No matter how good your idea is, you’ll always need others to bring it to life. That’s why communication and relationship management are key. Successful entrepreneurs know how to build trust, communicate clearly, and create lasting relationships with customers, partners, and team members.

Good entrepreneurs listen more than they talk. They try to understand what customers really want, what their team needs to grow, and what matters to partners in a collaboration. Empathy leads to better relationships and better decisions.

Feedback is not an attack, but a chance to grow. Successful entrepreneurs are honest and open to criticism, even when it stings. They understand that constructive feedback is essential for improvement.

Successful entrepreneurs actively grow their network. Not out of selfishness, but because they know strong connections can take them further and faster than going solo. Networking is about giving and receiving.

The power of the right mindset

What you think shapes what you do. The right mindset helps you see obstacles as opportunities and stay committed to learning and growing. Entrepreneurs with a strong mentality combine self-confidence, curiosity, and a healthy dose of realism.

Successful entrepreneurs believe in their ability to grow, no matter their starting point. They invest in their knowledge, look for ways to improve, and never stop developing. A growth mindset ensures constant progress.

No one becomes successful without making mistakes. The difference lies in how you respond. Successful entrepreneurs analyze what went wrong and do better next time — no drama, just data. Failure is feedback, not the end.

Self-confidence matters, but blind arrogance helps no one. To succeed, you also have to be able to say “I don’t know” or ask for help. Vulnerability makes you more human — and stronger.

In conclusion

Successful entrepreneurship isn’t about doing everything perfectly, but about getting better every day. Traits like perseverance, vision, communication, and a strong mindset help you keep learning, building, and growing. No one is born the perfect entrepreneur, but everyone can develop the qualities needed for success.

So: work on yourself, surround yourself with the right people, and stay true to your vision — the rest will follow naturally.

Het bericht Essential Traits of Successful Entrepreneurs verscheen eerst op WebShip e-Fulfilment Belgium.

Anyone who owns a webshop and takes care of packaging and shipping packages will sooner or later think about this in depth. Inventory management and the logistics process take up a lot of time. Many webshop owners think that outsourcing inventory management and logistics is a cost without considering the time they invest in the process. Fulfillment is a logical step in the development of your webshop! Partnering with a fulfillment provider offers many advantages.

Take advantage of the benefits of fulfillment!

When you choose a fulfillment partner, you can benefit from economies of scale on shipping rates, boxes, packaging materials, etc. You also gain expertise, as the owner of a webshop is undoubtedly not specialized in inventory management and logistics. On the other hand, a fulfillment partner is specialized in these areas, making the webshop more efficient. Perhaps the greatest benefit is that you get a lot of time to invest in growing your webshop instead of packing orders or checking inventory.

What costs should I expect with fulfillment?

The costs associated with outsourcing logistics can be divided into 3 main categories: inventory management, picking and packing, and shipping. Below we discuss the cost components in detail to give you a transparent view of the actual costs!

Inventory Management

The cost of inventory management depends on various factors. The price is typically calculated based on the number of cubic meters. However, you must also consider the type of storage. Are your products stored on a pallet, shelf, or bin? Each fulfillment partner has its own rates for each storage type.

In certain situations, an additional charge may apply. For example, for the storage of organic products or food items.

Picking and Packing

Picking and packing is typically done by most fulfillment partners using a fixed formula. You will need to account for a fixed startup fee, a cost per order line, and a cost per picked item. After picking, the goods must be packed. Since we work transparently, the prices for packaging materials are provided upfront. This way, you can calculate the package cost more accurately. You will undoubtedly benefit from the economies of scale of the fulfillment partner.

Shipping

Of course, the fulfillment partner will also handle shipping. The shipping costs depend on the desired shipping partner, such as bpost or DPD. If you do not specify a preference, the fulfillment partner will determine the best option per package. The costs vary not only by shipping partner but also by shipping option.

Don’t be misled by the cheapest shipping rate from a particular shipping partner. We always offer a shipping option valid up to 30kg, including home delivery, a required signature, insurance, and a second delivery attempt! This shipping option has a higher cost than a shipment delivered to a post point without a signature or insurance. Webship does not give the cheapest option but the most logical option based on the customer!

Keep the destination country in mind. Since shipping costs vary by country, it is important to have a clear view of the volume sent abroad. Analyze your data so you won’t be caught by surprise!

What is certain is that you can benefit from volume contracts that a fulfillment partner like Webship has with a shipping partner. Thanks to volume contracts, the price per package is reduced! A significant advantage.

Calculate your cost per package (including inventory management)

Webship has developed a calculator that shows the entire cost structure. If you want to know what you’ll pay with Webship, feel free to use the calculator and assess your specific situation. The calculator will account for inventory management in the cost per order. The inventory management costs will be distributed across orders based on the expected orders per month.

Do you have any questions about the composition of fulfillment costs or would you like to receive a quote? Contact Webship at hallo@webship.be.

Het bericht What are the costs associated with fulfillment? verscheen eerst op WebShip e-Fulfilment Belgium.

As a business owner, efficient inventory management is one of your key goals. Just imagine missing out on revenue due to stockouts or incurring losses because of expired products. Products with expiration dates require special attention. Here’s a guide on what you should keep in mind.

Which Inventory Management Method Accounts for Expiration Dates?

If you work with products that have an expiration date, you’re likely using the JIT or FIFO method.

• Just in Time (JIT): This method is used when there’s an optimal alignment between supplier and customer. This means that goods are immediately shipped to the customer upon delivery. This minimizes stock levels and reduces inventory costs.
• First In, First Out (FIFO): In the FIFO system, the first products that come in are the first ones to go out. This is the most commonly used inventory management system for products with an expiration date. In this specific case, we also refer to FEFO or First Expired, First Out.

Lot Number or Batch Code

Most food products are produced in batches or lots, as factory machines can’t produce an unlimited amount of products at once. By printing a lot number or batch code on the packaging, the company can precisely identify which production batch the product came from. If there’s an issue with one of your products, you can easily trace the affected batch using the lot number.

Which Codes Should I Look Out For?

It’s well-known that many food products have a limited shelf life. These products aren’t indefinitely available or storable. In addition to the lot number, you might find other abbreviations on the packaging of products with expiration dates.

• TGT Date: TGT stands for “Te Gebruiken Tot” (Use By Date). This date is typically found on highly perishable products like meat or fish. Health issues can occur if you consume products past the TGT date, so make sure these products leave your webshop, store, or warehouse well before the deadline.
• THT Date: THT stands for “Tenminste Houdbaar Tot” (Best Before Date). Many people throw away products that have passed the THT date, but that’s not necessary! The THT date indicates the date up until which the manufacturer guarantees good quality. After this date, the product may look or taste different but can still be consumed without health risks.

Note: The date on the packaging applies as long as the packaging remains unopened. Once the packaging is opened, the shelf life decreases rapidly. Some suppliers address this by indicating how long the product can be stored after opening.

Webship Online Works with Expiration Dates!

Webship Online’s cloud application allows you to input lot numbers and expiration dates. The application will then prioritize the oldest products first, based on the entered data. Store different batches at different locations! This is particularly useful because Webship Online will direct you to the batch with the correct expiration date during picking, saving you time.

Need Help?

Do you have a webshop, but inventory management isn’t your thing? Webship can help! We handle inventory management, picking, packing, and shipping. This way, you can focus entirely on growing your webshop without worrying about expiration dates, warehouse locations, shipping labels, etc. Contact Webship at hallo@webship.be to schedule a non-binding consultation.

Tip: Use our price calculator to get an initial view of your all-in fulfillment price.

Het bericht Expiration Date in a Warehouse verscheen eerst op WebShip e-Fulfilment Belgium.

Anyone who manages an online store, prepares packages, and/or works with a shipping partner has undoubtedly heard the term ‘cut-off time,’ but what does it mean? The cut-off time is the latest time a consumer can place an order on your webshop to receive their order the next business day. It has been proven that a later cut-off time increases sales because consumers are becoming more demanding. They want to place their orders later but also receive them faster. For smaller webshops, the cut-off time is an area where things can go wrong.

Make Agreements with Shipping Partners!

If you run a webshop, you likely have one or more shipping partners, like bpost. How else would your packages get to the consumer? To professionalize your webshop, it’s essential to make clear agreements with your shipping partner. Among other things, agree on a fixed pick-up time. This allows you to provide your customers with a specific cut-off time. You see it on every webshop: “Order before x time, delivered tomorrow!” If you can’t keep such promises because your shipping partner comes at irregular times, this will lead to negative reviews.

Cut-Off Time and E-Fulfillment

As an online store owner, you want to serve your customers as quickly as possible. Timely delivery of packages is crucial. If you manage the logistics process yourself, there’s a chance your customer may have to wait a few days for their order because you’re not specialized in the logistics side of e-commerce. In today’s world, this seems unprofessional, and attracting and retaining customers is not easy. A delayed pick-up is something to avoid.

For smaller webshops, it is particularly difficult to offer a late cut-off time, as you may rely on the post office or haven’t yet shipped enough packages to have the shipping partner come at 10:30 PM.

A partnership with an e-fulfillment provider can solve these issues. An e-fulfillment partner specializes in picking, packing, and shipping packages. Every fulfillment company values respecting the cut-off time. If you want to guarantee delivery within 24 hours, it’s best to reach out to an e-fulfillment provider. This way, you bring in an extra level of expertise.

Cut-Off Time at Webship

Of course, Webship works with a cut-off time, which is currently set at 8:30 PM. Depending on the chosen courier, this cut-off time may vary, but our maximum cut-off time is currently 8:30 PM for next-day delivery in Belgium and the Netherlands.

Need Help?

Can’t guarantee the cut-off times and worried you might lose sales because of it? Don’t hesitate to contact Webship. We handle inventory management, picking, packing, and shipping. Webship ensures that you don’t have to worry about the logistics process and the delivery of your packages.

Tip: Use our price calculator to get an initial idea of your all-in fulfillment price.

Het bericht What is the Cut-Off Time? verscheen eerst op WebShip e-Fulfilment Belgium.

Immatrix is a company that delivers products directly from the manufacturer to the consumer at competitive prices and in bulk packages. Managing director Laurens Deprez primarily focuses on the automotive industry, but various other businesses can also benefit from the advantages offered by Immatrix’s product range.

What products does Immatrix sell?

Currently, Laurens focuses on personalized license plate holders featuring the latest printing techniques and with a clearly legible format. According to Laurens, these license plate holders are by far the cheapest way to remain visible for a long time. The design of the license plate holders has been completely reworked and improved, making them better in terms of placement, reusability, flexibility, visibility, and the use of (fewer) raw materials.

In addition, Laurens offers numerous other products, such as stylish personalized keychains, fire extinguishers with the brand-new Velcro Easy-fit system, and safety kits for cars.

Why did Immatrix choose a fulfillment partner?

Immatrix operates in a highly competitive market, so fast and accurate delivery is essential. Laurens found the ideal solution in Webship. The entire inventory of Immatrix is managed by Webship, and orders are processed quickly through Webship Online. Webship specializes in picking, packing, and shipping orders, bringing a level of craftsmanship and professionalism to Immatrix. Thanks to Webship’s cloud application, orders are shipped on the same day.

Webship is a young and dynamic company that perfectly meets the needs of SMEs.
— Laurens Deprez, Managing Director of Immatrix

What does Immatrix think of Webship Online?

Laurens enjoys working with the cloud application developed by Webship. According to Laurens, Webship Online offers a clear, logical interface and is an excellent tool for managing current and future orders. In the past, issues arose regarding the handling of backorders, but the application has resolved all these problems thanks to seamless integration with purchase orders.

Webship is a quality partner!

Are you spending too much time managing inventory and processing orders? Then Webship is throwing you a lifeline! The fulfillment activities, combined with the use of the Webship Online cloud application, make Webship a profitable partner. Interested? Contact Webship for a no-obligation quote at hallo@webship.be or use our cost calculator.

Het bericht Customer Spotlight: Immatrix verscheen eerst op WebShip e-Fulfilment Belgium.

1. Check your inventory levels in advance
Long before the rush, assess whether your stock can handle the spike. If not, place additional orders with your supplier — early! Waiting until the last minute risks stockouts, which can result in lost revenue or unhappy customers. Long wait times lead to negative reviews, and in e-commerce, those reviews can hurt your brand fast.

2. Inspect your warehouse before the rush
Inventory quantity matters, but so does where and how it’s stored. If you manage stock across multiple locations, check them all. Don’t just rely on numbers — do a manual count. Use this moment to tidy up your warehouse: restock packaging materials, remove empty boxes, and keep aisles clear. Even if your stock is on point, missing packaging can stall everything.

3. Ensure sufficient staffing during peak times
It’s hard to predict how successful your Black Friday promo will be. If it’s a hit, your regular staff may not keep up. Plan ahead by freeing up team members from other departments who can step in when needed. With enough helping hands, you’ll be able to process and ship all orders on time.

4. Set up extra packing stations
Extra people without extra space won’t help much. Even if you only have one regular packer, set up at least two packing tables. This way, an additional person can step in during busy periods, instantly doubling your packing capacity. Avoid makeshift setups — efficiency depends on well-equipped stations.

5. Use a solid inventory management system
Track all incoming and outgoing goods with a proper system. Webship offers a powerful tool: Webship Online. This cloud-based software allows you to pick multiple orders at once with optimized routes through the warehouse. Less walking, faster processing. Shipping labels are auto-filled and printed instantly — no manual data entry needed. That’s serious time saved!

6. Coordinate with your shipping partners

You likely already have agreements with shipping carriers, but during peak times, volumes surge. Notify your carriers ahead of time so they can allocate more space or schedule additional pickups. A simple heads-up can prevent major delays.

Het bericht 6 tips to survive peak moments like Black Friday verscheen eerst op WebShip e-Fulfilment Belgium.

Many webshop owners start their online store as a side hustle, which means limited time. Managing a webshop is not just about finding the right marketing formula. Every order needs to be picked, packed, and shipped — a process that quickly consumes most of your time. As your webshop grows, shipping packages takes over, leaving no time for marketing. That’s when a fulfilment partner becomes essential. They take care of the most time-consuming task while improving your professionalism. With logistics off your plate, you can invest time back into growing your business without being limited by order capacity.

Your infrastructure limits growth

Running a webshop takes more than a laptop and a desk. If you sell products, you need stock and space to store it. As your shop expands, stock volume increases, and your garage or garden shed won’t cut it anymore. A fulfilment partner provides warehouse space, so you never have to worry about running out of room.

Your order volume fluctuates a lot

E-commerce thrives on peak moments like Black Friday and Christmas, but in between, there are quiet periods. Meanwhile, fixed costs like warehouse rent and staffing continue. By working with a fulfilment partner, you turn fixed costs into variable ones and gain better insight into your cost per order. Do you often wonder if you’re getting enough orders to cover your expenses? Then it’s time to explore fulfilment.

You want to cut costs

A smart entrepreneur looks for ways to increase profit, not just through more revenue but through efficiency. A fulfilment partner helps you save on more than just fixed costs. You benefit from their scale advantages on things like shipping rates and packaging materials. That means higher profit per shipped order.

Inventory management is overwhelming

Inventory management is no small task — it takes time, focus, and the right systems. As a webshop owner, logistics isn’t your core business, but it can still eat up your time and energy. Investing in a proper inventory management system is crucial, but expensive. Luckily, fulfilment partners like Webship offer their system (Webship Online) for free. You get full visibility into your logistics without the price tag, giving you a competitive advantage.

Looking for a fulfilment partner?

Do these signs sound familiar? Contact Webship or try our cost calculator. Webship takes care of more than just logistics. In short, Webship is your all-in-one fulfilment partner!

Het bericht 5 warning signs that indicate it’s time to outsource your logistics verscheen eerst op WebShip e-Fulfilment Belgium.